Commercials
Click Above to See Commercials and you can find the DS Demo Units in EBX or EB Games so far. The Ad campaign is being targeted at a very different audience than Nintendo is used to. They're targeting the game system towards teenagers and young adults. The games are also targeted towards that group of people.
UPDATE: I finally picked up my Nintendo DS and I love the thing, I still think that the PSP (Playstation Portable) is going to put the DS to shame.